Wednesday, November 18, 2015

Christmas Ad of the Season? It Will Make You Feel the Feels!

​Every year, a holiday ad inevitably comes along that figuratively punches us right in the gut​, making us, for lack of a better term, "feel all the feels." This year's John Lewis Christmas ad is the latest Christmas commercial to reduce us to a blubbering puddle of tears. (You know...the ugly cry.)
The British department store is widely known for its Christmas ads that strike an emotional chord with viewers year after year—and this one is no exception. For maximum impact, we give you no introduction here, other than a warning to grab a box of tissues before pressing play. 
Of course you can buy you personal gifts at John Lewis and your logoed promotional gifts from www.shopforpromo.com.  We alsocarry promotional tissues too. (Because we know you are going to need it)

Thursday, October 29, 2015

National Holidays and Nation Weeks Nov 2015 - March 2016

Ever wonder where all National Holidays come from?  Like, #NationalCatDay or #NationalChocolateDay? Here at Shop for Promo we wondered the same thing.   We are still working on the answers for you, but here is what falls over the next five months.

November 2015

 November 1
 National Authors’ Day
National Family Literacy Day
National  Cook For Your Pets Day
National Vinegar Day
National Deep Fried Clams Day
National Brush Day
Daylight Saving Time Ends – First Sunday in November

November 2
 National Deviled Egg Day
Traffic Directors Day – Nov 2 Except if it falls on a weekend, then it’s the following Monday

November 3
 National Housewife’s Day
National Sandwich Day

November 4
 National Chicken Lady Day
National Candy Day

November 5
 National Doughnut Day
National Love Your Red Hair Day*
National Men Make Dinner Day (Must Cook. No BBQ Allowed! :) – First Thursday in November

November 6
 National Nachos Day
Saxophone Day

November 7
 National Bittersweet Chocolate with Almonds Day
National Canine Lymphoma Awareness Day*

November 8
 National Cappuccino Day
National Harvey Wallbanger Day
National Parents as Teachers Day
National STEM/STEAM Day*

November 9
 National Scrapple Day

November 10
 Marine Corps Birthday
National Forget-Me-Not Day
National Vanilla Cupcake Day

November 11
 National Sundae Day
Veterans Day

November 12
 National Pizza with the Works Except Anchovies Day
National Chicken Soup for the Soul Day

November 13
 National Indian Pudding Day

November 14
 National Pickle Day
National Spicy Guacamole Day

November 15
 National Bundt (Pan) Day
National Philanthropy Day
National Clean Out Your Refrigerator Day
National Spicy Hermit Cookie Day
National Raisin Bran Cereal Day
America Recycles Day

November 16 
National Fast Food Day
National Button Day

November 17
National Baklava Day
National Take A Hike Day

November 18
National Vichyssoise Day
Mickey Mouse Birthday
National Educational Support Professionals Day – Wednesday of American Education Week

November 19
National Carbonated Beverage With Caffeine Day
National Play Monopoly Day
Great American Smokeout – Thursday Before Thanksgiving

November 20 
National Peanut Butter Fudge Day
National Absurdity Day

November 21
National Stuffing Day
National Adoption Day – Saturday Before Thanksgiving

November 22
National Cranberry Relish Day

November 23
National Cashew Day
National Eat a Cranberry Day
National Espresso Day

November 24
National Sardines Day

November 25 
National Parfait Day
Blase´Day
Shopping Reminder Day
International Day For the Elimination of Violence Against Women Day
Tie One On Day – Day Before Thanksgiving

November 26
National Cake Day
National Day of Mourning (Thanksgiving Day Link) – Fourth Thursday in November
Thanksgiving Day – Fourth Thursday in November
Turkey-free Thanksgiving – Fourth Thursday in November

November 27 
National Bavarian Cream Pie Day
National Day of Listening – Day After Thanksgiving
National Native American Heritage Day – Day After Thanksgiving
Black Friday – Day After Thanksgiving
Buy Nothing Day – Day After Thanksgiving
Flossing Day – Day After Thanksgiving
Maize Day – Day After Thanksgiving
You’re Welcomegiving Day – Day After Thanksgiving

November 28
National French Toast Day
Small Business Saturday – Saturday After Thanksgiving
International Aura Awareness Day – Fourth Saturday in November

November  29
Electronic Greetings Day
International Day of Solidarity With The Palestinian People

November 30
National Mousse Day
National Meth Awareness Day
Computer Security Day
Stay Home Because You’re Well Day
Cyber Monday – Monday After Thanksgiving
Monthly Events, Holidays

November is:
Adopt A Senior Pet Month
Aviation History Month
Banana Pudding Lovers Month
Diabetic Eye Disease Month
Epilepsy Awareness Month
Family Stories Month
Gluten-Free Diet Awareness Month
Greens and Plantains Month
Historic Bridge Awareness Month
International Drum (Percussion) Month
Lung Cancer Awareness Month
Movember
MADD’s Tie One On For Safety Holiday Campaign (11/16-12/31)
Military Family Appreciation Month
National Adoption Month
National Alzheimer’s Disease Month
National COPD Month
National Diabetes Month
National Family Caregivers Month
National Fun with Fondue Month
National Georgia Pecan Month
National Gratitude Month*
National Home Care & Hospice Month
National Impotency Month
National Inspirational Role Models Month
National Life Writing Month
National Long-term Care Awareness Month
National Marrow Awareness Month
National Medical Science Liaison (MSL) Awareness & Appreciation Month
National Native American Heritage Month
National Family Literacy Month
National Novel Writing Month
National Peanut Butter Lovers Month
National Pepper Month
National Pet Cancer Awareness Month
National Pomegranate Month
National PPSI AIDS Awareness Month
National Raisin Bread Month
National Roasting Month
National Scholarship Month
Pancreatic Cancer Awareness Month
Prematurity Awareness Month
PTA Healthy Lifestyles Month
Spinach and Squash Month
Sweet Potato Awareness Month (See also February)
NoSHAVEmber (US – Beard Month or Movember (Australia – Moustache Month )
Vegan Month
Worldwide Bereaved Siblings Month


Weekly November Events, Holidays
 Sherlock Holmes Weekend: 1-3 (Also March 15-17)
National Fig Week: 1-7
National Patient Accessibility Week: 1-7
World Communication Week: 1-7
Health Information and Technology Week: 3-9
International Fraud Awareness Week: 3-9
National Animal Shelter Appreciation Week: 3-9
National Nurse Practioner’s Week: 3-9
National Rad Tech Week: 3-9
Give Wildlife A Brake! Week: 4-8 Link (First Week)
Intimate Apparel Week: 4-8 (Feb. 4-8, May 6-10, Aug. 5-9, Nov. 4-8)
Dear Santa Letter Week: 7-13
Pursuit of Happiness Week: 7-13
Geography Awareness Week: 9-15 (2nd Full Week)
National Hunger & Homeless Awareness Week: 10-16
National Global Entrepreneurship Week: 10-16 ((2nd Week M-Sun.)
World Kindness Week: 11-17
National Young Reader’s Week: 11-15 (2nd Full Week)
National Donor Sabath: 14-16 (The Fri.Sat.Sun. 2 Weeks Before Thanksgiving)
American Education Week: 16-22 (Always Week Before Thanksgiving)
National Book Awareness Week: 18-23
National Farm-City Week: 22-28 (Week Always Ends on Thanksgiving Day)
Better Conversation Week: 24-30
Church/State Separation Week: 24-30
National Bible Week: 23-29 (Sunday before Thanksgiving)
National Family Week: 24-30
National Game & Puzzle Week: 24-30
National Deal Week: 27-12/4 (Week begins on the Wed. aka day before Thanksgiving)
Daily Events, Holidays

December 2015
 

December 1
National Pie Day
National Eat a Red Apple Day
Bifocals at the Monitor Liberation Day
Day With(out) Art Day
Rosa Parks Day
World Aids Day
National Day of Giving – #GivingTuesday – Usually Follows Cyber Monday

December 2 
National Fritters Day
National Mutt Day
Special Education Day
International Day for the Abolition of Slavery Day
Rockefeller Center Tree Lighting – Changes Annually December 2, 2015

December 3 
National Roof Over Your Head Day
International Day of Persons With Disabilities

December 4 
National Cookie Day
National Dice Day
Faux Fur Friday – First Friday in December

December 5
National Sacher Torte Day
AFL-CIO Day
Bathtub Party Day
International Ninja Day Photo Photo
International Volunteer Day for Economic & Social Development
*National Rhubarb Vodka Day* – First Saturday in December
Skywarn Recognition Day – First Saturday in December

December 6
National Pawnbrokers Day
National Microwave Oven Day
National Gazpacho Day
St. Nicholas Day
Miners’ Day
Chanukah Begins – Changes Annually December 6, 2015

December 7 
National Pearl Harbor Remembrance Day
National Cotton Candy Day
International Civil Aviation Day

December 8
National Brownie Day
Pretend To Be A Time Traveler Day

December 9
National Pastry Day
Weary Willie Day
International Anti-corruption Day

December 10
Dewey Decimal System Day
Human Rights Day
Nobel Prize Day

December 11
National Noodle Ring Day
UNICEF Birthday
International Mountain Day

December 12 
National Ambrosia Day
National Ding-a-Ling Day
Gingerbread House Day
Poinsettia Day
National Wreaths Across America Day – Second Saturday in December
International Shareware Day – Second Saturday in December

December 13
National Cocoa Day
National Violin Day
National Day Of The Horse  (Senate Res. 452)
Pick A Pathologist Pal Day
Worldwide Candle Lighting Day (The Compassionate Friends) – Second Sunday in December
World Choral Day – Second Sunday in December

December 14 
National Bouillabaisse Day
Monkey Day

December 15
National Cupcake/ Lemon Cupcake Day
Bill of Rights Day
Cat Herders Day

December 16 
National Chocolate-covered Anything Day
Barbie and Barney Backlash Day

December 17
National Maple Syrup Day
Wright Brothers Day
National Re-Gifting Day – Thursday before Christmas

December 18
National Roast Suckling Pig Day
Answer The Telephone Like Buddy The Elf Day
International Migrants Day
Underdog Day– Third Friday in December
National Ugly Christmas Sweater Day – Third Friday in December
Free Shipping Day – Changes Annually 2015 unknown

December 19
National Hard Candy Day
National Oatmeal Muffin Day

December 20
National Sangria Day
International Human Solidarity Day
Mudd Day

December 21
National French Fried Shrimp Day
Crossword Puzzle Day
Humbug Day
Phileas Fogg Win A Wager Day

December 22
National Date Nut Bread Day
Anne & Samantha Day(also June. 21)
Forefathers Day – December 22 (Unless on Sunday, Then Following Monday)
Winter Solstice – Day Between December 20 and 23
National Flashlight Day – Day of Winter Solstice
National Homeless Persons’ Remembrance Day – First Day of Winter
Yule – Day of Winter Solstice

December 23
National Pfeffernusse Day
National Roots Day
Festivus

December 24
National Eggnog Day
Christmas Eve

December 25
National Pumpkin Pie Day
A’Phabet Day or No “L” Day
Christmas

December 26
National Candy Cane Day
National Thank-you Note Day
National Whiner’s Day
Boxing Day (Canada)

December 27
National Fruitcake Day

December 28
National Chocolate Candy Day
National Card Playing Day
Holy Innocents Day
Pledge of Allegiance Day

December 29
National Pepper Pot Day
Tick Tock Day

December 30
National Bicarbonate of Soda Day
Falling Needles Family Fest Day
Bacon Day

December 31 
National Champagne Day
Leap Second Time Adjustment Day(Note: This is listed as an observance title only. Some years scientists do not make adjustments.But, if they do, then it’s done on either June 30 or December 31.)
Make Up Your Mind Day
New Years Eve
No Interruptions Day – Last Work Day of the Year
Universal Hour of Peace
*Day * – Proclamation

December Monthly Events, Holidays
AIDS Awareness Month
Awareness Month of Awareness Months Month
Bingo’s Birthday Month
National Drunk & Drugged Driving (3D) Prevention Month
National Human Rights Month
National Tie Month
National Write A Business Plan Month
Operation Santa Paws (1-24)
Quince and Watermelon Month
Root Vegetables and Exotic Fruits Month
Safe Toys and Gifts Month
Spiritual Literacy Month
Take a New Year’s Resolution to Stop Smoking (TANYRSS) (12/17 – 2/5)
Tomato and Winter Squash Month
Universal Human Rights Month
Worldwide Food Service Safety Month



December Weekly Holidays, Events
Clerc-Gallaudet Week: 1-7 (First Week)
Cookie Cutter Week: 1-7
National Handwashing Awareness Week: 1-7 Link (First Week)
Recipe Greetings For The Holidays Week: 7-13 (First Full Week)
Tolerance Week: 1-7
Human Rights Week: 10-17
Halcyon Days: 14-28 (Always 7 days before and 7 days after the Winter Solstice)
Christmas Bird Count Week: 14-1/5
Gluten-free Baking Week: 14-20 (Week Before Christmas)
Posadas: 16-24
Saturnalia: 17-23
It’s About Time Week: 25-31
Kwanzaa: 26-1/1

January 2016

 January 1
 New Years Day

January 2
 National Science Fiction Day
National Personal Trainer Awareness Day
National Buffet Day
National Cream Puff Day

January 3
 National Chocolate Covered Cherry Day
National Drinking Straw Day
National Fruitcake Toss Day

January 4
 National Spaghetti Day
National Trivia Day
National Thank God It’s Monday Day – First Monday in January

January 5
 National Bird Day
National Whipped Cream Day

January 6
 National Bean Day
National Shortbread Day

January 7 
National Bobblehead Day*
National Tempura Day

January 8
 National Argyle Day
National Bubble Bath Day
National English Toffee Day
National JoyGerm Day

January 9
 National Vision Board Day* – Second Saturday in January
National Static Electricity Day
National Apricot Day

January 10
National Bittersweet Chocolate Day
National Cut Your Energy Costs Day
National Save The Eagles Day
National Sunday Supper Day* – Second Sunday in January

January 11
National Milk Day
National Human Trafficking Awareness Day
National Step in the Puddle and Splash Your Friends Day
National Clean Off Your Desk Day – Second Monday in January

January 12
National Pharmacist Day
National Curried Chicken Day
National Marzipan Day

January 13
National Rubber Ducky Day
National Peach Melba Day
Stephen Foster Memorial Day

January 14
National Hot Pastrami Sandwich Day
National Dress Up Your Pet Day
Ratification Day

January 15
National Hat Day
National Strawberry Ice Cream Day

January 16
National Nothing Day
National Religious Freedom Day
National Fig Newton Day

January 17
 National Hot Buttered Rum Day
National Bootlegger’s Day*

January 18
 National Winnie The Pooh Day
National Peking Duck Day 
Martin Luther King Jr. Day – Third Monday in January

January 19
 National Popcorn Day

January 20
 National Buttercrunch Day
National Disc Jockey Day
National Cheese Lover’s Day

January 21 
National Hugging Day
National Granola Bar Day
Squirrel Appreciation Day
Get to Know Your Customers Day  – Third Thursday of Each Quarter

January  22
 National Blonde Brownie Day
Celebration of Life Day

January 23
 National Pie Day – Click to find FREE and DISCOUNTED PIE Offers
National Handwriting Day

January 24
 National Compliment Day
National Peanut Butter Day
Beer Can Appreciation Day

January 25
National Opposite Day
National Irish Coffee Day

January 26
 National Spouses Day
National Peanut Brittle Day
National Ellen Degeneres Day*

January 27
 National Chocolate Cake Day

January 28
 National Have Fun At Work Day
National Kazoo Day
National Blueberry Pancake Day

January 29
 National Puzzle Day
National Corn Chip Day

January 30
 National Croissant Day
National Seed Swap Day – Last Saturday in January

January 31
 National Backward Day
National Inspire Your Heart With Art Day
*Day * – Proclamation

January Monthly Observations

National Bath Safety Month
National Blood Donor Month
National Braille Literacy Month
National Hobby Month
National Hot Tea Month
National Mentoring Month
National Oatmeal Month
National Slow Cooking Month
National Soup Month
National Sunday Supper Month*


Febuary 2016

February 1
 National Freedom Day (Freedom From Slavery)
National Baked Alaska Day
National Serpent Day

February 2
National Groundhog Day
National Heavenly Hash Day

February 3 
National Day the Music Died Day
National Carrot Cake Day

February 4
National Thank a Mailman Day
National Homemade Soup Day
National Create a Vacuum day

February 5
 National Shower with  a Friend Day*
National Weatherperson’s Day
National Wear Red Day – First Friday in February

February  6
 National Lame Duck Day
National Frozen Yogurt Day

February 7
 National Periodic Table Day*
National Send a Card to a Friend Day
National Fettuccine Alfredo Day

February 8
 National Boy Scouts Day
National Kite Flying Day
National Clean Out Your Computer Day – Second Monday in February

February 9
 National Pizza Day
National Toothache Day
National Bagel Day (Formerly Bagel and Lox Day)

February 10 
National Umbrella Day
National Cream Cheese Brownie Day

February 11
 National Make a Friend Day
National Don’t Cry Over Spilled Milk day
National White Shirt Day
National Shut-In Visitation Day
National Peppermint Patty Day

February 12
 National Plum Pudding Day
Abraham Lincoln’s Birthday

February 13
 National Tortellini Day

February 14
National Organ Donor Day
National Ferris Wheel Day
National Cream-Filled Chocolates Day
Valentines Day

February 15
 National Gumdrop Day
Singles Awareness Day
Presidents Day – Third Monday in February

February 16
National Almond Day
National Do A Grouch a Favor Day

February 17
National Random Acts of Kindness Day
National Cabbage Day

February 18
National Battery Day
National Drink Wine Day
National Crab Stuffed Flounder Day

February 19
National Lash Day*
National Chocolate Mint Day

February 20
National Cherry Pie Day
National Love Your Pet Day

February  21
National Sticky Bun Day

February 22
National Margarita Day
National Cook a Sweet Potato Day

February 23
National Banana Bread Day
National Dog Biscuit Day
Spay Day USA – Last Tuesday in February

February 24
National Tortilla Chip Day

February  25
National Chocolate Covered Nut Day
National Clam Chowder Day
National Chili Day – Fourth Thursday in February

February  26
National Pistachio Day
National Tell a Fairy Tale Day

February 27
National Kahlua Day
National Strawberry Day
National Polar Bear Day

February 28
National Public Sleeping Day
National Pancake Day – IHOP – Changes Annually
National Chocolate Souffle Day
National Floral Design Day
National Tooth Fairy Day

February 29 (Every Four Years)
Rare Disease Day USA  – Last Day in February

February Monthly Observations


American Heart Month
An Affair to Remember Month
Black History Month
Canned Food Month
Creative Romance Month
Great American Pie Month
National Cherry Month
National Children’s Dental Health Month
National Grapefruit Month
National Weddings Month
National Bake for Family Fun Month
National Bird Feeding Month
National Grapefruit Month
National Heart Month
National Hot Breakfast Month
National Library Lovers Month
National Macadamia Nut Month
National North American Inclusion Month
National Snack Food Month


March 2016


March 1
National Dadgum That’s Good Day*
National Peanut Butter Lover’s Day
National Fruit Compote Day
National Horse Protection Day
National Pig Day

March 2
National Old Stuff Day
National Banana Cream Pie Day
National Read Across America Day (Dr. Seuss Day) – If on Weekend, Moves to Closest School Day

March 3
National Anthem Day
National I Want You to be Happy Day
National Cold Cuts Day
National Mulled Wine Day

March 4
National Pound Cake Day
National Hug a G.I. Day
National Grammar Day
National Day of Unplugging – First Friday in March
National Employee Appreciation Day – First Friday in March
National Salesperson Day – First Friday in March

March 5
National Multiple Personality Day
National Cheese Doodle Day
National Absinthe Day

March 6
National Dentist’s Day
National Frozen Food Day
National White Chocolate Cheesecake Day
National Oreo Cookie Day

March 7
National Be Heard  Day
National Cereal Day
National Crown of Roast Pork Day

March 8
National Peanut Cluster Day
National Proofreading Day

March 9
National Barbie Day
National Crabmeat Day
National Meatball Day
National Get Over it Day
National Registered Dietitian Nutritionist Day – Second Wednesday in March

March 10
National Mario Day
National Blueberry Popover Day
National Pack Your Lunch Day
National Women and Girls HIV/AIDS Awareness Day

March 11
National Johnny Appleseed Day
National Worship of Tools Day
National Oatmeal Nut Waffles Day

March 12
National Girl Scout Day
National Plant a Flower Day
National Baked Scallops Day

March 13
National Good Samaritan Day
National Earmuff Day
National Open an Umbrella Indoors Day
National Coconut Torte Day
National K9 Veterans Day
National Jewel Day
Return of Daylight Savings – Second Sunday in March

March  14
National Potato Chip Day
National Pi Day
National Learn About Butterflies Day
National Children’s Craft Day
National Napping Day – Day after Return of Daylight Savings Day

March 15
National Shoe the World Day*
National Pears Helene Day
National Everything You Think is Wrong Day
National Ag Day – Changes Annually

March 16
National Freedom of Information Day
National Everything You Do is Right Day
National Artichoke Hearts Day
National Kick Butts Day – Changes Annually

March 17
National Corned Beef and Cabbage Day
St. Patrick’s Day

March 18
National Awkward Moments Day
National Lacy Oatmeal Cookie Day
National Sloppy Joe Day
National Biodiesel Day
National Supreme Sacrifice Day

March 19
National Poultry Day
National Chocolate Caramel Day
National Let’s Laugh Day
National Certified Nurses Day
National Quilting Day – Third Saturday in March

March 20
National Ravioli Day
National Native HIV/AIDS Awareness Day
National Proposal Day
Spring Begins – Changes Annually March 20, 2016

March 21
National Common Courtesy Day
National Single Parents Day
National Fragrance Day
National California Strawberry Day
National French Bread Day
Corn Dog Day

March 22
National Goof Off Day
National Bavarian Crepes Day

March 23
National Chip and Dip Day
National Near Miss Day
National Melba Toast Day
National Puppy Day – Typically celebrated  on March 23rd,  however observed on a Friday or Monday when falling on a weekend

March 24
National Chocolate Covered Raisin Day

March 25
National Lobster Newburg Day
National Medal of Honor Day
National Tolkein Reading Day

March 26
National Spinach Day
National Nougat Day
Purple Day – Epilepsy Awareness Day

March 27
National Joe Day
National Spanish Paella Day

March 28
National Weed Appreciation Day
National Something on a Stick Day
National Black Forest Cake Day

March 29
National Mom and Pop Business Owners Day
National Lemon Chiffon Cake Day
National American Diabetes Association Alert Day – Fourth Tuesday in March

March 30
National Take a Walk in the Park Day
National I Am in Control Day
National Doctors Day
National Pencil Day
National Turkey Neck Soup Day
Manatee Appreciation Day – Last Wednesday in March

March 31
National Tater Day
National Bunsen Burner Day
National Clams on the Half Shell Day
World Backup Day
*Day * – Proclamation

March is the Month of:
National Caffeine Awareness Month
National Celery Month
National Cheerleading Safety Month
National Craft Month
National Credit Education Month
National Flour Month
National Frozen Food Month
National Kidney Disease Awareness Month
National Noodle Month
National Nutrition Month
National Peanut Month
National Sauce Month
National Umbrella Month
National Women’s History Month

Tuesday, October 27, 2015

When You Make the Same Marketing Mistake as Starbucks


Several years ago the Internet was all amused by a mishap that Starbucks made with it's van.  It was hilarious to see that one of the top brands and marketing machines unintentionally said "Starbucks Sucks".  Now people are on the lookout for Sucks Coffee.

Here at Shop for Promo we are glad that we aren't dopes, although you wouldn't know it.   
Here is our Grand Opening banner on the site.   Pretty festive right? 

Here is the image that shows when we post our link to Facebook.



We are truly laughing at ourselves and taking solace in the fact that Starbucks did it first.   We know you don't think they suck.  Just like we know you won't think we are dopes.  (If we post that link too many times on facebook and we might have some really disappointed customer.)

Come check us out and see that we aren't anything like the silent dwarf, but rather like Urban Dictionary version...cool!

Thursday, October 15, 2015

The First Dollar



The first dollar is an important mile stone in any business's life.   This is no exception for a business that deals in e-commerce promotional products. So with that here is www.shopforpromo.com's first virtual dollar.

The items the customer bought for their holiday gifts: (Logos are stock and not representive of the customer)
Stylish Cafe Mug
42" Auto Open Umbrella

Pick out your gifts at Shop for Promo:

Gifts Under $50
Gifts Under $10

Wednesday, September 16, 2015

Top 3 Reason Why Promotion Products Work

Are you asking yourself, "How can I get the most return on my marketing dollars?" Marketing budgets are a awful thing to waste, which is why the choice of the ad spend remains one of the most strategically critical decision you can make each year. This decision has become even more difficult as media has become increasingly fragmented. You now find yourself in the midst of a fast shifting advertising landscape.
I don't know about you, but I grew up in the 80s and 90s surrounded with ads and have emerged as ad-avoidance ninjas who fast-forward through the commercials, skip to the YouTube video, or simply stream/download ad-less content. If that weren't enough to make you scratch your marketing head, the plethora of platforms has made your job of reaching as many people across various channels far more complex.
I know what you are thinking, "Where is the data"?  Glad you asked. Multiple studies have reliably shown that even as this technology driven tsunami of media channels has shaken up traditional media marketing (TV, radio, print, even online) at its core, one advertising channel has held up remarkably well in delivering robust return on investment (ROI) to you the marketers - Promotional Product.  You know the stuff with your logo on it.
Promotional Products have continued to deliver more ROI, while traditional marketing is faltering
It makes complete logical sense in retrospect that this phenomenon has occurred. Think about it - Promotional products create value for a customer even before they engages with the brand!  In contrast, ads create value for the brand, but not necessarily for the customer. In many cases in fact, ads are something a customer has to tolerate before they can access the content they desire. 
An ad has to convince a customer to act on the message - buy a product, visit a website, redeem a coupon - that the customer is nowadays increasingly choosing not to do. A promotional product, on the other hand, is a physical reminder to engage with your brand each time the product is used - for free! A brand cannot make a specific customer watch a TV commercial or listen to a radio ad, but it can choose to give away its promotional product to its target customer.
These are 3 Reasons Why Promotional Products Deliver Incredible Returns On Your Marketing Spend in comparison to traditional marketing channels - 

1. Promotional Products are Memorable

According to a recent study, a whopping 83% of participants could recall the name of the advertised brand on the promotional product that they received in the past 12 months. These numbers look particularly impressive in comparison to TV ads (68%), print ads (60%), and online ads (27%). 
Brand recognition requires repeated exposure to the brand name, slogan and logo. Multiple studies have shown that the best way to remember something is by seeing it over and over again. Repeated exposure using other forms of advertising such as TV ads can be an expensive proposition as these mediums require pay-per-ad, unlike promotional products, which are one-time-buys. 

2. Promotional Products are Inexpensive

Let's face it - Advertising can be expensive, and there's nothing worse than spending a lot of money on a campaign that doesn't deliver results. One popular way of measuring the ROI is cost-per-impression, which is the amount of money spent on a campaign compared to the number of times someone sees the ad.
Promotional products offers the highest ROI in comparison to any other advertising medium. The cost-per-impression of a promotional product such as a baseball cap (0.2 cents per impression) is in fact as much as 10 times lower than that of a prime-time TV ad (2 cents per impression). Not to even mention the significantly large investment required to produce a TV commercial!

3. Promotional Products are Useful

Promotional Products are so incredibly effective at creating brand awareness because they are so useful, and they are more common and ever present then you would think. An estimated 88% of American consumers have received a promotional product in the past year, out of which 76% not only find them useful but also use them at least once a week! 
An expensive ad played over and over during the Superbowl can create brand awareness, but it can not even come close to the amount of brand recognition that a simple promotional tote bag can create through repeat exposure. Why? Because while other advertising mediums interrupt or sometimes even annoy customers, promotional products actually solve problems for customers. Way to go Promotional Products!

There are many other reasons why promotional products are so effective. They are great for generating new business and delivering repeat business. They stick around for a long time and get passed on to other customers as re-gifts. They enhance direct marketing and generate an incredible number of referrals. 
The list is endless but the key point is this - brands exist to create value for their customers, and there is just no more effective way of delivering that message to your customers than to give them something they can use every day, like a pen to write with, a t-shirt to wear, or a bag in which to carry their grocery. No other form of advertising can enable a brand to so closely tie a benefit to the customer. Are you leveraging promotional products effectively to build your brand?

Wednesday, September 2, 2015

ShopforPromo.com opening soon!


Looking for a better way of buying promotional products?  You know that stuff with your company logo on it.  Yeah, we thought so.  That's why we are introducing ShopforPromo.com

You're probably thinking, "What is going to make you different?"

Well, we are glad you asked. Here at ShopforPromo.com we are committed to letting you choose how you want to do business.
1. Know what you want?  Order it online without help from the team and recieve bonus discounts.

2. Need help walking through the process?  We will be happy to help, and we will still get you a great price.

3. Want us to consult on the project and help find the perfect items?  We can get you in touch with our brand experts to help craft the best campaign.  This service is free when buy from us.

4. We also offer consulting services.  We will help you write your promotional products RFP (request for proposal) and be with you ever step of the way.  This service also includes teaching you to buy direct from China.


Our goal is to make buying better for you.